The world of business is a highly competitive one. Many successful companies undertake various marketing strategies and invest heavily in similar ventures. This allows them to stay ahead of the competition and make a profit.

As a result, you may likely see them consulting a renowned digital marketing services company. Therefore, it can be quite a challenge for new and small businesses to get an edge in the market. They need to develop a strategy or face the possibility of going bankrupt.

One such effective marketing strategy is known as affiliate marketing. Affiliate marketing is a popular method that you may have likely seen if you are an avid internet user. But what exactly is affiliate marketing? How can it help you start a business that leads to results and sales? We will discuss all of this in the following article. Let’s dive in.

What is Affiliate Marketing?

Affiliate marketing is a revenue generation model where a company pays another business or individual to promote their products or services. Typically, this payment is done in the form of a commission. The commission is a certain percentage of the sale their promotion results in. This purchase is generally done through an affiliate link that the marketer promotes to consumers.

This may sound a bit complicated, but it is actually pretty simple. Some common examples will help illustrate this. Have you ever listened to a popular YouTuber or podcast or purchased through cashback coupon websites? Chances are, you have likely seen affiliate marketing in play.


YouTubers, podcasters and coupon cashback websites are known for promoting certain products or services, imploring their viewers and listeners to click on a link mentioned. Anyone clicking on the links and making a purchase means a commission will go to the marketer. For example, renowned food YouTuber Adam Ragusea is known for doing this in many of his videos. This is what affiliate marketing is.

What Makes Affiliate Marketing the Ideal Way to Start a Business?

Saves Costs

If you’re someone who has started their own business before, you will likely know that there are extensive costs and investments involved initially. Additionally, there is no revenue coming in, so keeping costs as low as possible is essential. Affiliate marketing helps save money since it is performance-based. Marketers only get paid once they have helped make a sale. In this way, your money does not go to waste, and you are obtaining revenue for every cent you pay.

Helps Reach a Larger Audience

Creating a customer base is crucial when it comes to starting a business. You can only do this by creating awareness of your brand or company to the outside world. Affiliate marketers tend to be popular in their communities, and through them, you can reach out to all their fanbases.

These communities are typically part of a particular niche since the marketer creates content relevant to that niche. Therefore, if your business is related to the niche somehow, it helps make a name for yourself within that niche. Because of this, you can build a customer base that helps your business become successful and bring in much-needed revenue. In this way, you can reach out to a broad and more loyal audience.

Helps Establish A Reputation 

Advertising is a common marketing technique used by various successful businesses for multiple decades. Due to the nature of adverts, it is effortless to make false claims and provide unsubstantial information, which can mislead consumers. As a result, audiences have become wary of advertisements they see.

They now have certain expectations from businesses and tend to stay more informed about them. Therefore, a business’s reputation is essential. 

Affiliate marketers tend to have loyal audiences since they trust their opinions on many subjects they watch or listen to them for. As a result, when they see them featuring your brand within their content, they are more likely to trust it, resulting in a positive reputation. This reputation helps you obtain more customers who look at reviews and decide to try you out.

Helps Provide Useful Sales Data

Affiliate marketing helps you create more sales essential to any new business. In addition, you can use the data and statistics obtained through the sales made by affiliates to figure out where to make improvements. These insights can help you increase further sales, perhaps through affiliates that are more suited for your business niche. 

After all, even the most successful companies sift through extensive data to figure out market insights and make better financial decisions. In this way, you will be able to improve conversions and obtain even more sales that will help your new business grow.

Simple to Implement 

Marketing is typically a highly complicated task that requires tremendous amounts of effort and investment from your side. You may not likely be able to spare these things when starting a business due to fewer resources and staffing. This is where affiliate marketing can help save the day. 

Affiliate marketing involves affiliates doing most of the effort of advertising your link through their platform and techniques. As a result, you won’t have to worry about the ‘dirty work.’ All you will have to do is create a functional landing page for the affiliate link that is being shared. You can easily do this, considering you will have to have a developer making an affiliate website and maintaining it at this stage. 

In addition, you can scale this marketing campaign easily and quickly by hiring affiliates to promote additional products.

To sum up

The business world is exceptionally competitive, which is why so many companies invest in various digital marketing strategies and consult experts in the industry. One such method of marketing is affiliate marketing. Affiliate marketing is a sales model which involves companies getting third parties to promote their products or services. These are typically done through affiliates that you may see in the form of podcasters, Instagrammers or YouTubers. 

Affiliate marketing benefits any small or new business, which we have seen in this article. Therefore, it is an ideal sales model to implement when starting a new business if it is done right. We hope this article proves insightful and helps you obtain inspiration for turning your new business into a success. Thank you for reading!

Author

Ovesh Dhanga is a Co-founder and CEO of Enacton.com. Having over a decade of experience in the affiliate industry, he has contributed to the launch of multiple affiliate marketing solutions for small-medium businesses, nonprofits, and young entrepreneurs. He leads a team of developers, affiliate marketers, and helping clients effectively scale, as well as focusing on the implications of future technology on society and societal growth.

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