Affiliate marketing is a tactic to drive more sales through relevant traffic and make it a passive income business source. “Affiliates forever to be rich forever.”

The Affiliate Industry is creating lots of opportunities for marketers and entrepreneurs. Launch an affiliate cashback website, software affiliate, Amazon affiliate marketing, etc. are some of the best options and preferable for beginners to start with.

How to start a cashback website?

I thought to come up with this article especially for beginners who are aiming to be an entrepreneur and willing to drive a golden path in the affiliate industry to start a cashback business.

After having developed 150+ coupon, deals & offers websites, the need of the hour was to come up with a groundbreaking cashback script.

The script can be easily embedded in any existing WordPress-based coupon website.

We will discuss it later in this article but first, let’s get started with…

Table Of Content

What is affiliate marketing?

Affiliate Marketing is a process to earn a commission for an affiliate marketer, who is promoting or marketing products and drive sales for Merchants. This merchant can be a company like an Amazon or individual person which/who is manufacturing, delivering products and services to consumers.

Basically, an affiliate marketer is a middleman, who is helping to connect Merchants and customers or consumers. Once consumers buy products or services through an affiliate link, the marketer gets paid by merchants as a commission.

The best thing in Affiliate marketing is that a marketer can promote products and services of different merchants and earn a commission from each of them.

How does affiliate marketing works?


Let’s start with creators or merchants. A merchant or company who/which are manufacturing products and services generally has many affiliate marketers. They provide unique affiliate links to every marketer so they can track who is responsible for the sale.

Once the consumer clicks on the link, the cookie file gets stored on their device, which helps merchants track everything like click ID, user ID, click time and item purchased item, etc.

Affiliate marketers are also known as “Publishers“. Such marketers have their own niche and tend to promote in their preferred niche and area. They usually have a specific audience to whom they can target which helps them get relevant and exact customers.

Consumers are the buyers who are the most important entity in this business model. Consumers see offers, deals, cashback on different platforms like blog websites, social media or PPC advertisements, or Affiliate software like CashbackOS. 

If they want to purchase the products or services, they click on links, redirected to the product page through affiliate links, and proceed to make a sale.

The Affiliate Industry is expected to increase annually by a total of 10.1% between 2015 and 2020, to the estimated US $6.8B. Even alone in India, the Cashback Coupon Affiliate Industry is expected to be over Rs. 500 Crore, which is massive.

Social Media networks becoming a major factor in promoting products and services. Facebook, Instagram, YouTube, and Twitter are popular networks providing different ways and opportunities for affiliate marketers.

The number of mobile users can also be a Win-Win factor in Affiliate marketing. The total number of Mobile users hit $4.8B in 2019 which is 62% of the global population. Therefore, we can say that the future is bright in the Affiliate marketing Industry.

Various Cashback Coupon Business Models For Affiliate Industry

Coupon portal

The coupon portal and deals website is a highly lucrative business model in the affiliate industry. It is basically about coupon codes you use when you purchase something during online shopping.

Promotion codes or coupon codes are alphanumeric numbers that online stores offer to encourage customers to buy their products and services. I am sure that we all have done that before and we always prefer to look for coupon codes before making any purchase.

According to the research, 65% of users plan to purchase stuff online based on available coupons.

Types of features for the best coupon portal website:

  • Coupon & Offers Both
  • All-Device Responsive
  • Member login
  • MailChimp Newsletter Integration
  • SEO optimized & scalable
  • Highly Customizable

Coupon and deals website works on a pay-per-scale model. So, marketers will only get paid after consumers make a purchase and a sale is made successfully.

You probably have a question, How do coupon websites get these coupon codes? Well, Coupon websites list down all these discount codes from e-commerce websites and put them on the portal according to categories. Consumers can use these codes for household goods to mobile recharge, booking flights to intangible goods and courses, etc. Have you seen that “Enter the code here” box on a checkout page? That’s the place where you can type code and redeem discounts and deals.

Getting tons of traffic while helping people with discounts and deals, a coupon portal is the best option to start.

Cashback Portal

Cashback websites are rumbling in the Affiliate Industry. Such cashback websites became a win-win situation for young entrepreneurs to generate 6 figure income. 

The main reason behind the cashback website is that people love getting extra cashback along with coupons and discounts. This brings values for you and increases the overall user shopping experience, and the customer would definitely like to visit your website again. Cashback portals are the easiest way to attract new traffic and also make them loyal.

Customers visit the websites and such cashback offers to encourage them to make a purchase with benefits. Also, there are various options like to refer and earn programs which allow the user to get more opportunity to save more money. These are the main reasons why cashback portals are becoming more sustainable for entrepreneurs.

Also, Tracking cashback features allow users to keep an eye on their cashback. Login with OTP and verification makes consumers trust you. That’s how cashback websites gained lots of trust and security.

Types of features for the best Cashback website:

  • Member’s Refer & Earn
  • Mobile verification by OTP
  • Multiple Front-end theme
  • Highly customizable &t scalable
  • Admin Panel
  • Responsive Design
  • Automated Email Alert

EnactSoft has developed a unique and highly scalable cashback script based on PHP and WordPress.

Cashback portals in the mobile application transformation are very effective for the customer shopping journey.

You can always opt for highly responsive cashback mobile portals and manage all options from the intuitive admin CMS and reach out to millions of mobile users today!

Comparison Shopping

Cashback comparison websites are also known as “price comparison websites” or “price analysis tools” or “comparison shopping websites”. Such websites are generally used for comparing two or multiple products. Well, Popular comparison websites provide the facility of comparison of prices, features, reviews, and other criteria.

Price comparison websites are basically used for comparing Mobile phones of different companies and electronic gadgets.

You must have heard about GSMarena which is a famous mobile phone comparison and news website. But, isn’t it good to have a purchase facility with comparison features? Comparison websites have a huge contribution to the expansion of the E-commerce industry.

Discovery Shopping

Discovery shopping refers to the deep, neat, and specific browsing of products while you are shopping. Have you seen the filter option when you search for products on E-commerce stores? Browsing products with Specific brands, color, size, price, styles, etc. enables users to tailor product results to suit their preferences.

Unlike comparison shopping, these types of filters and discovery facilities allow a user to narrow down the search, pick the specific niche and products they want. This increases the consumer’s overall shopping experience. Such different browsing options engage more audiences and increase relevancy.

Discovery shopping is appealing growth for Cashback and coupon offers websites. You can provide such filters on your cashback websites to increase more traffic and relevancy.

Cashback and Coupon business is not only sustainable but growing business. Young entrepreneurs can start a cashback website business with a low budget and it’s a great passive income source while you sleep. Sounds interesting? Yes, it is definitely possible to earn thousands of $ if you have done your homework well in Affiliate Industry and follow the trends.

Social media platforms are performing so well for cashback coupons and affiliate businesses. As more than half of people in the world are using social media and shopping online such platforms can winners for you. YouTube is a popular and trending platform for cashback and coupon affiliate business.

Stable income source, passive revenue, the growing ability, etc. are the reasons prove that to start a cashback coupon website business has an upper-edge over other businesses.

Why start a cashback website?

Advantages/Benefits of affiliate marketing over other businesses

There are lots of ways to make money online but, why Affiliate marketing is attracting lots of entrepreneurs, and why you should choose it? Well, here are the benefits of Affiliate marketing.

Low risk compares to other business

If you’re doing affiliate marketing, you just have to promote the products and services of other people or companies. You don’t have to deliver to consumers or take care of any inventory, because you will only get paid if you make the sale of products. You are the owner of your business and you can drive it in your way.

In other businesses, Mostly you’re dependent on the budget, plus if it doesn’t work out, you will be responsible for the debt and all. In short, financial risk is more, and you have to manage inventory, shipping, and after service if you have an E-commerce store.

Passive income business source

Another major benefit of becoming an Affiliate marketer is generating a passive income. Wouldn’t it be great to make thousands of $ per day while you sleep? Also, a Cashback Coupon Affiliate Industry business is possible to do even if you are doing a job. It doesn’t require that hard attention every day if your setup is done properly.

Yes, It is possible to generate 6 figures income once you deeply understand the Affiliate marketing business and tactics. I don’t think it would be this easier to generate 6 figures income in other businesses.

Performance surety

Affiliate Marketing is a performance-based business. If your performance and sales are high you will definitely get your commission and sustainability is high. But in other businesses, there might be a situation at a time, you won’t get enough as per performance.

Security is comparatively so high if your performance is good enough. But this can turn out too if your performance is not satisfactory. It is not that easy to drive traffic. Don’t forget hard work is the only key. Max Affiliates = Max Profits“.  

Rapid scale in your traffic

If you’re a business owner then recruiting Affiliate marketers to your affiliate program can boost your traffic. The more backlinks to your website or platform, the more traffic opportunities you have. In such businesses, marketers will help you get more relevant traffic, your task is to not let them go away and make them repeat customers. Don’t forget there are many business entrepreneurs around you.

Multiple revenue streams

There are no limits to stick with one affiliate. Sky is the limit in Affiliate marketing. You can opt for different affiliate programs and niches for your own growth at a single time. For example, Coupon Cashback website, E-commerce products promotion, Software selling, and promotion, online games, Anti-virus software, etc. Even 71% of publishers represent 3 or more Networks.

Let me tell you about some Affiliate business models you can start with.

6 Steps to Launch Your Cashback Website

Cashback coupon website development process

To understand the actual step-by-step cashback coupon business process and how it works? let’s go one by one.

1) Development

An affiliate entrepreneur needs a cashback website or portal or an application to start a cashback website business.

If you’re a developer, you can do it on your own or you can opt for the best cashback website development company like EnactSoft. You can make a customized cashback website that is easy to manage and fully optimized.

I would suggest going with a Website development company that has expertise and experience in discounts, deals, cashback, coupon & affiliate business and understands the business well.

2) Association with Affiliate Networks

The next step is to pick the Affiliate networks, according to your niche and products and associate your website with them. Such affiliate networks will provide affiliate programs niche-wise, which will help you promote your products and drive sales. If you don’t know which networks to choose, well here is the guide.

3) Content On Website

One of the important steps is content on your websites which can include design, blogs, a list of numbers of E-commerce stores, images, promotion codes, categories, daily offers, gift cards, a guide to claiming offers.

Above all, content should be creative and eye-catchy. All pages should be easy to navigate and SEO-friendly. This will make the user’s overall experience better and smoother.

4) Promotion

Promotion and marketing are the heart of this affiliate business. Your websites need traffic and affiliate marketers will help you get traffic. But, as a business owner, you should post and publish about your offers, services you provide and spread the word.

As I discussed before, social media are one of the best options for the cashback coupon business promotion. PPC campaigns are always winners of the cashback business.

5) Earn Commission

People come to your website and click on cashback or coupon offers they will be redirected to their respective stores.

Once they make a purchase, the cashback website owner will get paid as a commission for helping make sales to the merchants (E-commerce website).

6) Pass-on Cashback

Publishers or cashback business owners keep the major amount of commission get from merchants and pass-on the rest to the consumers.

Consumers feel satisfied and happy with offers, deals plus extra cashback and that brings value for the business owner(You).

In short, repeat customers. This cycle repeats and as a business owner, you get a highly scalable passive income source.

How EnactSoft cashback script is different from the market clone cashback script?

1. WordPress based cashback website

EnactSoft cashback website is a combination of WordPress hosted front-end website, PHP admin & member dashboard.

These are tightly integrated for a seamless user experience. Not to brag, there is no such solution available so far across the globe!

2. Convert your WordPress based coupon website to a fully functional cashback website

Easy to retrofit on your existing WordPress-based coupon website.

3. Fully automated operations

Seamlessly connects with Coupon API for an end-to-end automated solution. Right from creating, updating, expiring coupons to rewarding cashback to users is done fully automatically!

Now, you know why it’s unique from all other cashback websites.

4. Integrated with all leading affiliate networks

Our cashback web app is integrated with all leading affiliate networks such as Optimise, Payoom, VCommission, iCubesWire, eBay Direct, Flipkart Direct, Snapdeal Direct, etc.

This helps you offer the highest cashback to your clients and an improved bottom line for your business.

5. Fully functional amazing features to attract more visitors

There are many outstanding options to offer a great user experience visiting your cashback website

  • Refer & earn system
  • Record of each & every click made by your users
  • Payout withdrawal by gift vouchers, wallet transfer, and bank transfer
  • Very user-friendly dashboard to view & track cashback by members
  • Easy social share to make most out of referral functionality
  • FAQ and important information on every page
  • Comprehensive coupons & offers from hundreds of merchants.

6. Admin dashboard to manage all aspects of cashback

The admin dashboard gives you as a website owner full control over merchants, networks, members, cashback split, etc. A few unique features include.

  • AdBlock detection
  • User mobile verification by OTP to curb fraud user registration
  • Multi-layer verification for members before awarding referral
  • Member-wise tracking of cashback claims, earning, clicks, etc.
  • Fraud member detection
  • Easy help on all pages
  • CMS to manage content on all pages of the member dashboard
  • Automated email notification for all important actions by member
  • Major settings are at the site level so that less time required to go live.
  • Comprehensive logs
  • Seamless integration with all leading networks to capture, update cashback amount & status, etc.
  • Manage redemption & missing cashback claims easily by exporting to various formats.


Among all the affiliate marketing options, starting a cashback website business is the best option to choose from. It creates a WIN-WIN situation for all involved stakeholders.

This is one of the reasons why the cashback website is highly growing in the affiliate Industry.

EnactSoft provides an array of solutions for startups, growing businesses, and enterprises at highly competitive pricing.

  1. CashbackOS
  2. Laraback

Everyone should look for such a start-up that is generating highly scalable passive income while you doing your favorite activities.

Moreover, we believe to make a success story for our partners. Hence, We support them in their journey of entrepreneurship in technology, marketing, business development, and launch/start a cashback website.

Get in touch with us.

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